CORPORATE ORGANIZATIONS: PATRIOTIC CALL
I have watched with disgust over the past few months, an act which I feel is very unpatriotic, selfish and disturbing.
I watched adverts of some Nigerian firms on CNN and I became very disappointed. As a matter of fact, I have decided to distance myself from such firms. You and I know that there is a huge demand for the rebrand of our national identity which has been tarnished over the past few years and yet, some firms are forgetting that fact; instead, they have chosen to promote their firms at the expense of the nation that provided them with the soil and foundation to exist.
I have vowed to be accountable in all I do and so I will go ahead and do exactly that. God bless Glomobile for joining millions of Nigerians who are challenged by the fact that this country needs rebranding while promoting their organization. Have you seen their advert on CNN? Well, I feel that you should see it! Listen to this…
“The future is coming. This time it is different because it is coming from Nigeria!”
- Glomobile
This is the part I loved most in the advert; using Nigeria as a base to project a prospective bright future. This is what I call, patriotism.
I have watched countries with more terrible situations; give their country huge patriotic branding via adverts on CNN. I have also seen, corporate firms contributing to the huge success of such patriotic branding. I have seen Chaka chaka, the popular South African musician, spear head such effort.
Why can’t we have an advert that says, “Incredible Nigeria”, why cant we have our own sights and sounds advert for our dear nation, Nigeria? The adverse effect of the demand for us to redeem our image is huge. I have heard various stories of distrust in Nigerians and this have caused them huge inconvenience.
I had once heard the panicking voice of my sister who misplaced her ID card and wanted to receive money via western union money transfer at a great time of distress. By the way, she schools in France and was at that time, 18years of age. She narrated how she had to beg an American to help her receive the cash after being told to her face that the reason why her story was not believed was because she was a Nigerian.
These stories I am sure are not new to you. But should the world despise US because of the 10% of Nigerians (or less) who are doing the damage? Should we be judged by this few percentages of us who caused the damage?
Our corporate organization need to see themselves first as Nigerians before considering themselves as a member of one organization or the other. We appreciate their efforts in stimulating our economy but we would rather have corporate organizations who truly have the development of Nigeria at heart while doing their business, than some organizations who claim to be global yet, selfish, unpatriotic and insensitive to the developmental need of the Nigerian state.
I challenge as many of you (Corporate and public institutions) reading this piece to prove me wrong and join in this noble course of rebranding Nigeria and reawakening the interest of Nigerians in Nigeria by sponsoring a patriotic advert on any international medium as a first step towards achieving the aforementioned goal.
Nigerians have accepted you guys, created an enabling environment (though not perfect), patronized and have helped your firms to grow to their current heights, all we could in the least ask of you is support our quest to rebrand our dear nation and save our identity from the shackles of negative branding.
We are endowed with people, resources and culture which the world out there needs, let’s showcase them for the world to see. Let’s invite the world to come and see us from a different perspective; a perspective that you and I can be proud of.
We are not short of ideas, neither are we short of the resources to embark on this noble course. Therefore, I challenge us all to say, yes we can! To those who say we can’t.
I look forward to your participation in this noble course.
Best Regards,
‘Kayode Ajayi-Smith,
Member, Editorial Team,
Development Report Magazine,
www.developmentreport.org
+2348055316398, 07025813561